Do you want to combine your digital marketing knowledge with your love for equestrian sports? Then you fit in with the Cavalli Marketing Team!
With your experience and do-mentality, you will grow our brands TRUST Equestrian, WHIS and BR Equestrian Equipment in brand awareness and online performance. You will mainly be involved in strategically designing, executing and analyzing (conversion-oriented) campaigns for both B2B and B2C. You are the point of contact within the team when it comes to data-driven working and you report to the MT on the performance per brand.
The company
Cavalli Holding B.V. is a leading player in the equestrian industry, consisting of Equine Industry B.V. and Bieman de Haas B.V. (Boven-Leeuwen), Bieman de Haas North America LTD (Bolton, CA), and a merchandise office in Hangzhou (CN). With brands such as TRUST Equestrian®, ONE Equestrian®, BR,® ANKY,® WHIS® and various distribution brands, we offer a complete range for both rider and horse.
With more than 75 employees, we import and export to approximately 40 countries worldwide.
The team
At the moment the marketing team consists of Nadia, Nouk, Dieke, Charissa, Robin, Tessa, Lynn and our 2 interns Nicole and Emma. So the department is full of horse geeks who each have their own specialty. With your enthusiasm, analytical and commercial thoughts, you complete this team. Within the team, we communicate openly and appreciate conviviality. No two days are the same, but that’s what gives us energy. Because we work together intensively, we find collegiality extremely important.
The function
What’s going to be your thing? As a performance marketer, you are internationally responsible for the strategy and performance of our campaigns, optimizing the conversion on our websites (with the main focus on B2B) and reporting figures to the marketing manager and the MT.
Your work will include:
- Strategically managing and executing campaigns;
- Paid media (Meta);
- Setting up and analyzing conversion-oriented experiments;
- SEA in collaboration with our marketing agency;
- Analyze and advise the team based on data (GTM/GA4 etc.);
- Improving our website performance.
What do we expect from you?
We expect at least 2 years of experience in a similar position and affinity with equestrian sports is an advantage. Furthermore, you are someone who wants to make everything a little better every day and you can clearly formulate what you want. You are not someone who meets for days on end, but you really want to do it! In addition, you keep a close eye on schedules and time management for yourself and others. Furthermore:
- You have a higher professional education (HBO) working and thinking level in the field of online marketing/communication;
- You are analytically minded and result-oriented;
- You have experience with website optimization;
- Do you have experience with digital advertising;
- Do you like to think commercially and do you go for growth;
- You are available 32-40 hours per week.
What do you get from us?
A motivated team with a heart for brands and the industry, where fun and hard work go hand in hand. We think it is important that you can continue to learn in your role and are open to new ideas and creative campaigns. You will be given a responsible position where you can work in a data-driven way. Furthermore, you get:
- Good salary that matches your work experience;
- You start with a contract of 12 months and a 1-month probationary period;
- Flexible working hours between 07.45/08.45 – 16.30/17.30;
- Reimbursement;
- 8% holiday pay;
- 25 vacation days and 4.5 ATV days based on 40 hours;
- Pension scheme based on average pay;
- Nice staff discount on our range;
- Various get-togethers and company parties.
Enthusiastic? Super! Send your application with CV and cover letter to personeelszaken@bieman.com
If you have any questions, you can always call our marketing manager Denise van den Berg: 088-2016605